Our story

Trusted Orthodontists, Close to Home

Orthivaro began as a single clinic in Dallas with a simple idea: every patient deserves an orthodontist’s expertise, honest pricing and a team that treats them like family. Today that idea lives in 580+ clinics across 36 states.

  • Founded in Dallas, 2009
  • Doctor-led care
  • Se habla español
Smiling Orthivaro orthodontists and clinical team members in navy and teal scrubs

Our mission

Great orthodontics shouldn’t depend on your zip code

We exist to make expert, doctor-led orthodontic care easy to reach, easy to understand and easy to afford — for kids, teens and adults.

In 2009, Dr. Laura Whitfield opened a four-chair clinic in East Dallas after years of watching families put off treatment because pricing was confusing and good orthodontists felt out of reach. She offered free consultations, wrote every quote down in plain language and hired a bilingual front desk on day one.

Word spread. Today Orthivaro is a national network of more than 580 clinics in 36 states — but every one of them is still led by a licensed orthodontist, and every patient still gets the same standard of care that started in Dallas.

“I wanted a practice where the orthodontist’s name on the door meant something — and where no family had to choose between a healthy smile and paying the bills.”
Dr. Laura WhitfieldFounder & Chief Clinical Officer
  • 580+

    doctor-led clinics nationwide

  • 36

    states, from California to Connecticut

  • 1.2M+

    smiles transformed since 2009

  • 4.9★

    average rating from 120,000+ reviews

Our values

What We Believe

Four promises guide every decision we make — from how we hire to how we price a treatment plan.

Doctor-led, always

Every treatment plan is designed, approved and monitored by a licensed orthodontist — never outsourced, never mail-order.

One standard of care

The same clinical protocols, 3D imaging and follow-through at every clinic, whether you live in Dallas or Des Moines.

Honest, upfront pricing

Free consultations and X-rays, written quotes before you commit, and plans from $99/month with $0 down options.

Neighbors first

Bilingual teams, evening and Saturday hours, and a community program in every market we serve.

Milestones

From One Clinic to 580+

Seventeen years of steady, careful growth — one neighborhood at a time.

Bright, modern Orthivaro treatment area with dental chairs
  1. 2009

    A four-chair clinic in Dallas

    Dr. Laura Whitfield opens the first Orthivaro clinic in East Dallas with a promise: an orthodontist’s care at a price families can plan for.

  2. 2012

    Growing across Texas

    Twenty-five clinics in Dallas–Fort Worth, Houston and San Antonio, each with a bilingual front desk from day one.

  3. 2014

    Rising Star is born

    Free growth checkups for kids 7 and up, following the AAO’s age-7 recommendation — no treatment until it’s truly needed.

  4. 2015

    Smiles for Good launches

    Our first pro-bono treatment grants for kids whose families couldn’t otherwise afford braces.

  5. 2017

    100 clinics, five states

    We cross state lines into Oklahoma, Louisiana, Arkansas and Arizona — and form our Clinical Standards Council.

  6. 2020

    Orthivaro Anywhere

    Our remote-monitoring app keeps 90,000 patients on track during the pandemic with photo check-ins and video visits.

  7. 2022

    Smile Express & 400 clinics

    Fast, mostly at-home aligners for minor cases — still designed and supervised by an orthodontist.

  8. 2026

    580+ clinics in 36 states

    More than 1.2 million smiles later, we’re still doctor-led — and still headquartered in Dallas.

Leadership

Meet Our Leadership Team

Clinicians and operators who share one goal: making every Orthivaro visit worth recommending.

Dr. Laura Whitfield, DDS, MS

Founder & Chief Clinical Officer

Board-certified orthodontist who opened our first clinic in 2009. Still sees patients every Friday and chairs our Clinical Standards Council.

Marcus Reyes

Chief Executive Officer

Joined in 2016 to grow the network without losing the neighborhood feel. Previously led operations for a national pediatric health group.

Priya Raman

Chief Operating Officer

Oversees clinic operations, scheduling and the Orthivaro Anywhere platform across all 36 states.

Thomas Becker

Chief Financial Officer

Architect of our transparent pricing, in-house financing and $0-down payment plans.

Alicia Navarro

VP, Patient Experience

Leads our bilingual care standards, patient feedback program and the Spanish-language support line.

Jordan Ellis

Director of Community

Runs Smiles for Good, school screenings and partnerships with more than 900 schools and youth leagues.

Downtown Dallas skyline at sunset, home of the Orthivaro Support Center

Headquarters

Proudly Rooted in Dallas

Our Support Center in downtown Dallas is home to the teams that make clinic life easier — clinical training, insurance and billing, patient support, technology and our Community team. It’s an office, not a clinic: for appointments, visit one of our 108 Texas clinics or any location near you.

  • Orthivaro Support Center2100 Ross Avenue, Suite 1800, Dallas, TX 75201
  • Main line · Mon–Fri 7am–7pm CT(214) 555-0100

Meet your local team

See the Orthivaro Difference for Yourself

Your first visit includes a full exam with an orthodontist, digital X-rays and a 3D smile scan — free, with no obligation.

  • Same-week appointments at most clinics
  • Plans from $99/month, $0 down options
  • Care in English and Spanish
Orthodontist showing a teen and his dad a 3D scan of his teeth
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